Dermis Routine
Cutting CAC in half with AI UGC that outperformed human creators 2X
Dermis Routine, a UAE skincare brand, was bleeding money on customer acquisition. Their CAC was unsustainably high, and traditional UGC wasn't delivering the ROAS they needed to scale profitably. Their challenge? Finding a cost effective creative solution that could drive performance without the overhead of human creators.
We introduced our AI skincare UGC hyper realistic video content featuring ultra realistic skin textures and authentic local Emirati accents. By eliminating creator time and monetary costs while maintaining (and exceeding) authenticity, we unlocked a creative advantage their competitors couldn't match.
The results: 2X ROAS compared to human UGC and drastically reduced CAC. Proof that AI content, when executed with precision, doesn't just replace human creators it outperforms them.
AI UGC
The Challenge
Dermis Routine's CAC was killing their growth. Traditional UGC from human creators was expensive, slow to produce, and wasn't converting well enough to justify the cost. They needed content that felt authentic to their UAE audience complete with local accents and relatable skin concerns but the economics of traditional creator partnerships made scaling impossible. Without a breakthrough in creative efficiency, profitable growth was off the table.
Our Approach
We pitched our AI skincare UGC solution: hyper realistic video content engineered for performance. Using advanced AI, we created UGC featuring ultra realistic skin textures that showcased product benefits authentically, paired with local Emirati accents that resonated with their target audience. The content looked and sounded indistinguishable from human creators but without the cost, timelines, or creative limitations. We produced multiple variants, tested aggressively, and scaled only the winners. Fast, cost-effective, and brutally effective.
The Results
2X ROAS compared to human UGC and a dramatic reduction in CAC. Our AI-generated content didn't just match traditional UGC, it crushed it. By combining hyper realistic production with cultural authenticity (local accents, skin tones, and messaging), we gave Dermis Routine a scalable creative advantage. Lower costs. Higher performance. Sustainable growth.