Fantastic Content
Isn't Luck.
It's Architecture.
A performance ad content studio for brands done with generic creative.
Scripts, UGC, AI assets, and carousel ads built with 4 years of performance data because creative is the new targeting.
Our Services
Performance Content Strategy
Scripts that stop scrolls. Strategy that converts.
We write video ad scripts and content frameworks for static campaigns engineered for performance, not applause. Every word, every hook, every angle tested against data, not gut feelings.
AI Content Production
AI for speed. Strategy for impact.
AI UGC, statics, and photoshoots produced at scale. Test more angles, iterate faster, scale winners harder. Content that looks expensive but ships fast without the premium price tag or rushed quality.
Performance Marketing Management
Reserved for brands doing ₹20L+ in revenue.
Full funnel performance marketing for businesses ready to scale. Media buying, creative testing, funnel optimization managed by a team that understands creative is the new targeting. We don't guess. We grow.
Case Studies
BECO
Beco came to us doing ₹12L per month on their website. We rebuilt their performance marketing strategy from the ground up testing creatives, optimizing funnels, and scaling what worked. The result? ₹2.2Cr in monthly website revenue and ₹45Cr generated overall. Sustainable, ecofriendly products deserve sustainable, profit driven growth.
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Dealshare
Dealshare came to us spending ₹20L per month but couldn't scale without destroying ROAS. We restructured their campaign foundation, introduced platform native video and UGC content, and built a testing engine designed for growth. The result? 7.5L customers acquired, ad spend scaled to ₹80L per month at a consistent 2X ROAS. Broken structure fixed. Scale unlocked.
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Formen
Formen was stuck between creative fatigue and Meta flagging their account for sexual content. We engineered a clean creative strategy that communicated performance and benefits, reducing considerably the platform violations, paired with an aggressive testing pipeline to combat fatigue. The result? Scaled from ₹18L to ₹45L in monthly website revenue profitably, compliantly.
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Dermis Routine
Dermis Routine's CAC was killing profitability. Traditional UGC was expensive and underperforming. We introduced our AI skincare UGC hyper realistic content with ultra realistic skin textures and local Emirati accents that resonated with their UAE audience. The result? 2X ROAS compared to human UGC and drastically reduced CAC. AI that doesn't just replace human creators it outperforms them.
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Duchess Kumari
Duchess Kumari wanted to test online sales with a single one week campaign. We built a precision targeted international strategy with conversion focused creative that delivered 8-10X ROAS immediately. The test was so successful it became a permanent channel now generating ₹35L monthly at 10X ROAS with orders from Australia, UAE, USA, UK, Malaysia, and Singapore. One week test. Six countries. Permanent growth.
View ProjectMeet the Founders
Joshua drives growth at Performance Pilots. With 4+ years of experience, he leads lead generation, sales, and client relationships building pipelines that scale and partnerships that last. Smart, strategic, and obsessed with results, he turns prospects into clients and clients into advocates. When Joshua's focused on growth, numbers move.
Joshua Pinto
Co-Founder & Growth Director
Joshua drives growth at Performance Pilots. With 4+ years of experience, he leads lead generation, sales, and client relationships building pipelines that scale and partnerships that last. Smart, strategic, and obsessed with results, he turns prospects into clients and clients into advocates. When Joshua's focused on growth, numbers move.
Franz is the operational backbone of Performance Pilots. With 4+ years of experience, he architects every workflow, manages every deliverable, and leads every team with the kind of precision that turns promises into performance. Calm under pressure, obsessive about quality, Franz doesn't just manage operations he engineers them. His superpower? Making the complex look simple. His weakness? None that he'll admit to.
Franz Noronha
Co-Founder & Content Director
Franz is the operational backbone of Performance Pilots. With 4+ years of experience, he architects every workflow, manages every deliverable, and leads every team with the kind of precision that turns promises into performance. Calm under pressure, obsessive about quality, Franz doesn't just manage operations he engineers them. His superpower? Making the complex look simple. His weakness? None that he'll admit to.